The growing influence of new-age technologies in the marketing domain has completely revamped the scope of employment here. The rise of digital marketing has brought about new options for marketing and also transformed the core roles for marketing. Digital marketing is an emerging and a popular career option for freshers. Professionals who can communicate well to the target audience and build a bigger brand are always in demand by the companies.
Check out these trending job profiles in marketing for freshers:
Content is the king in digital marketing. If you have a knack for writing then you can explore a career in content writing. The nature of content may differ from company to company, its products and the type of strategy employed. A content writer is generally responsible for creating customised marketing content for the company’s website and promoting it on social media.
Email Marketing Executive
Email marketing is a mix of conventional and digital marketing. It is one of the popular tools of digital marketing and is considered as an effective way to market the product and services using campaigns tailored to attract a specific set of audiences. An email marketing personnel is required to have basic knowledge of Search Engine Optimisation/Search Engine Marketing and Google Analytics, excellent written and copywriting skills and strong project management skills.
Social Media Executive
The digital space is dominated by platforms like Instagram, Facebook and Twitter. Professionals who are well versed in using these tools of marketing are most-in demand. A social media executive is responsible to approach and engage the relevant target audience with the brand with help of its skills.
The role of analytics is gaining popularity among both companies and freshers. To start your career as an analytics you need to have a knack in analysing, evaluating and reading the market trends which are required to become an analyst. To get your hands on data you can start with Google Analytics.
Search Engine Optimisation (SEO) is the soul of digital marketing. A good understanding of SEO tactics can land you a high paying job at a very initial stage of your career. The role of SEO expert is to ensure that the website content is searchable and reachable to the respective audience with the help of SEO tools.