Top 5 job roles in the e-commerce segment in 2020 for millennials


By Sankar Bora

The ecommerce segment had added more than 44,000 new jobs in the first half of the FY’19. As per the NASSCOM-PwC India report the e-commerce market is pegged at $45 billion and is expected to grow by 25% in the next five years. To augment this growth the sector needs talent, and hence, there is a rising demand for e-commerce skills across industries. In 2020, the top 05 job roles that will be in demand in the ecommerce segment are:

1. Software Development: Software development roles will continue to be in demand; especially skilled talent in areas like automation, customer relationship management (CRM), website design, customer service and marketing-related functions will see a surge in demand. Organisations will continue to hire high skilled software developers who understand business needs, provide the best ROI as e-commerce companies’ are consistently looking for ways to create a unique differentiator for their offerings.

2. Artificial Intelligence (AI): AI-driven tech will continue to disrupt the way e-commerce companies do business and in the process create demand for many new profiles in the sector. Organisations will look for talent who can quickly adapt to fast evolving technologies and integrate their skills on the go.

3. Data Analytics: Data is the primary center for all ecommerce players providing them with the right insights about customer behavior and preference, consumer demand and changing lifestyle patterns. In today’s increasingly crowded digital marketplace, skilled data analytics professionals will be more in demand in 2020. Data analysts will need to be more adept to understanding the ecosystem and thus developing actionable insights for the company. They will need to be futuristic in their approach.

4. Search Engine Optimisation: Brand visibility and recall has become of utmost importance to ecommerce players as there are many brands in play today. Thus search engine optimisation becomes crucial, which will boost the demand for profiles like marketing, copywriting, data analysis, A/B testing, etc. SEO experts will need to have a better grasp on keyword use, content marketing, strategic thinking and detailed planning. As more businesses in the sector emerge, SEO will continue to be a core revenue-driver for e-commerce players.

5. Human Resource: While HR is an imperative function across businesses, in the e-commerce sector especially, HR has to play an even more evolved role. Startups and ecommerce working environment and talent requirements are dynamically different from other industries. Therefore demand for specialised HR profiles that truly understand the business model and requirement of the company and can tailor talent acquisition, retention and management accordingly will be very important in 2020.

The author is the Founder & COO DealShare



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